Marit Hendriks is a marketing specialist with a background in consumer marketing. She has a BA in human resources management from the University of Eindhoven (HBO) and an MBA from the University of Kent at Canterbury Business School. She has experience of managing the marketing process for public sector organisations with a particular focus on cultural issues. She is skilled in the management of the research process including defining, implementing and managing market entry strategies. She consults widely in design and marketing services in the public and private sectors.